Our method
Written by an infrastructure engineer who actually ran the software, for owners who can smell marketing copy. Blunt, specific, numbers over adjectives.
Editorial policy
- Scores are set before any affiliate link is added. A tool with no affiliate program that scores higher ranks higher. The score is the score.
- No paid rankings, no sponsored placements, no vendor brand deals. Ever.
- Axes are never averaged into one number. Trade-offs stay visible.
- Evidence tiers are labeled on every score.
- First-party tested wherever a trial exists. Where it does not (e.g. sales-led products with no self-serve trial), we label clearly as customer-reported or editorial estimate.
- FTC affiliate disclosure on every page containing affiliate links (16 C.F.R. Part 255).
The four axes (1–10, never averaged)
- Coverage — % of the incumbent's actually-used feature set this tool replaces at the buyer's crew size.
- Migration Pain (reverse-scored: 10 = painless) — data import quality, onboarding time measured in trial, contract lock-in.
- Pricing Honesty — published pricing? predictable total cost? payment-processing fee structure? price-increase history?
- Field Usability — tech-facing mobile app quality, measured in trial.
Evidence tiers
- Trial-Tested — first-party trial run with documented protocol (gold standard).
- Customer-Reported — aggregated from operator communities.
- Editorial Estimate — published materials only; flagged clearly.
- Every score carries a verified date. Stale > 12 months = re-verify or downgrade tier.
No null scores, ever
A page with incomplete or placeholder score data is excluded from search and its scores are hidden. We never render "null/10".